We are a purpose-driven maternity & postpartum essentials brand uniting tece with real body-change insight to create adaptive pieces that move from pregnancy through recoverand daily life. Our designs preserve personal style and emotional ease-so you never have to chopose between comfort, function, and style.
Our journey began with a simple belief: every expecting mother deserves to feel confident, comfortable, and beautiful. We create maternity wear that celebrates this special time in your life.
Creating aulai® has been a journey of passion and purpose. We believe every mother deserves to embrace her changing body with grace and confidence.
— Dr. William
We sourced ultra-soft, OEKO-TEX STANDARD 100 certified yarns that glide over sensitive, stretching skin. The chosen adaptive knit balances breathability, gentle drape, and resilient recovery. Cloud-soft handfeel was non negotiable.
We mapped belly, lumbar, and pelvic pressure zones across trimesters. This led to a low-profile under belly + wrap-back panel that lifts subtly without squeezing. The goal: ease lower back and pelvic strain during daily movement.
Premium Lycra fiber was tuned for zoned elasticity-expanding where needed and resisting roll at edges. Optimized modulus prevents digging, slipping, or waistband collapse. It stays put through bending, sitting, and all day wear.
We merged support architecture with a trimester through postpartum grading system. Seam placement minimizes friction points; belly zones expand smoothly, then recover post-birth. The result: one garment that evolves with you.
Multi-trimester testers lived in prototypes: commuting resting, stretching, and nesting. Feedback guided refinements to rise height,panel tension,and stitch density. Each iteration reduced distractions and pressure hot spots.
Every piece is tested for pilling resistance, opacity under stretch, wash recovery, and lasting shape retention-stable performance ready for pregnancy and every season after.
Every customer is a collaborator. Your fit notes and daily wear stories guide our next refinement.
Absolutely love this! The quality is amazing and fits perfectly.
Best purchase I've made this year. Highly recommend!
So comfortable and stylish. I get compliments every time I wear it.
Perfect for my active lifestyle. Great quality and design.
Absolutely love this! The quality is amazing and fits perfectly.
Best purchase I've made this year. Highly recommend!
So comfortable and stylish. I get compliments every time I wear it.
Perfect for my active lifestyle. Great quality and design.
Rather than over-claiming sustainability, we prioritize measurable durabilphase-spanning utility and reduction of replacement churn. Each enhancement must either lengthen active use, improve wearer wellbeing, or simplify future recovery pathways for fiber and fabric.
